---
title: Manage product pricing
shortTitle: Manage pricing
description: Learn how to configure pricing for your products.
category: Brand
section: Inventory
order: 22002
readTime: 1 min read
---

Product pricing can be configured and adjusted using a number of different methods, giving you flexibility to implement your pricing strategy effectively.

{% callout title="Ensure you are following market regulations." %}
Some markets may prohibit pricing discrimination between different accounts.
{% /callout %}

## Configure default pricing
A product's default price is configured on the Product editor. Prices are per unit, not per case pack.

## Preferred pricing
You can set overrides for default pricing per account or segment.